We believe that the world is a better place when farmers in South America provide for their families with coffee, not cocaine.
Our Friend Pablo was growing coca. He was caught up in the drug trade as a way to provide for his family. But he knew there was a better way and he began to transition from growing coca to growing coffee. It wasn’t easy, but today he is harvesting coffee and providing for his family. He is bringing good into the world.
We want to find more Pablos across the globe. So join us as we make Ideal Coffee for an Ideal World!